I’m Amy, a creative digital marketing professional with a passion for content creation, storytelling and strategy development. My experience ranges across B2B, B2B2C, B2C, and D2C environments. I love building authentic and meaningful campaigns that truly connect with audiences, however diverse they are.

Wellbeing is something I care deeply about, both personally and professionally. In my most recent role as Senior Marketing Content Executive for an employee wellbeing and benefits platform, I specialised in crafting impactful marketing materials that drove engagement, growth and client acquisition for our wellbeing products. From concept to completion, I led the development of strategic content campaigns, tailoring collateral to suit different platforms whilst working closely with the wider marketing team, creative team and client success teams.

Outside of work, you’ll often find me exploring the outdoors, practicing mindfulness, or getting lost in a world of paint, pens, and creativity in my home studio. Whether I’m crafting a content strategy or creating artwork, I always aim to bring a thoughtful, balanced and creative touch to everything I do.

After all, life’s too short for boring campaigns or blank canvases!